SHEI Magazine

Founded in 1999 as an Asian pop culture magazine, SHEI is the only officially recognized fashion, arts, and culture publication at the University of Michigan. They publish a bi-annual print magazine, along with SHEI Digital, a free, monthly digital magazine.

SHEI Magazine

Social Media Manager — 2019 - 2021

Tasked with scheduling content, creating graphics, making videos, and writing copy about industry news, digital campaigns, and promotion of SHEI Digital and Print content for our Instagram, Facebook, & TikTok accounts.

Fashion Shoot Director — 2017-2019

In charge of brainstorming, planning, and executing photoshoots for SHEI Digital. Responsible for sourcing clothing, contacting models, and coordinating with photo, video, and fashion teams to execute shoots.

Instagram

Dreamland; SHEI Digital: Prism. Out now.

Shoot Director: Dhruv Verma
Photographer: @_onderz, Dhruv Verma
Stylist: @madison.patel19
Design: @emilypeterrson
Model: @abbey.vansickle

Paroxysm. Always. Hits.

Check out the full spread with our link in bio. SHEI Print: Exhibition—out now.

Photographers: @katiecorbett0, @thatkidryanlittle, @juanceinalifetime, @evanparness
Stylists: @nickfarrugia_, @juanceinalifetime
Design: @

The SHEI Street Style team is psyched to get back on the streets this upcoming semester.

How are you planning to make the most of Ann Arbor in the fall?

'Dispersion' Shoot Credits:
Photo: @carpenlu
Model: @lizcolyerr

Naturally Opposed; the Exhibition issue.

Don't sleep on SHEI's written pieces. Hit our link in bio for @willneumy's take on realism, as featured in second semester's print release. 

Photo: @aandervisuals, @karlymadey
Fashion: @karlymadey, @cow

"I have always been fascinated by the optical phenomenon of white light shining through a prism. Crystals on a chandelier cause the walls to explode with color, the corner of a glass table glints off a chromatic streak onto the floor. Observing

How did SHEI make the winter print issue in the middle of a pandemic?

'Tableau in Red, Blue, and Yellow' is one answer. Look through the whole studio shoot at our link in bio.

Photo: @katiecorbett0, @thatkidryanlittle, @evanparness
Fashion: @nickfa

Growth Metrics.

As the Social Media Manager, I worked on major rebranding efforts and used engagement metrics to optimize content performance and brand alignment. During my time as SHEI’s Social Media Manager, our impressions, following, and engagement grew by approximately 500% percent, 200%, and 250% respectively.

Growth: Followers and Impressions

Growth: Average Likes per Post