University of Michigan Center for Academic Innovation
Marketing and Advertising Fellow — 2019 - 2021
The University of Michigan Center for Academic Innovation is the powerhouse behind Michigan Online, an online platform making U-M’s public research learning experiences accessible at scale. Michigan Online is committed to developing teaching and learning experiences that harness technology and analytics to shape the future of learning.
Paid Advertising Campaigns
Extended Reality for Everybody Specialization
Designed ad sets for targeted audiences on Reddit, Google AdWords, LinkedIn, Facebook, Instagram, and Twitter. Iteratively optimized our campaigns to yield higher conversions based on user engagement metrics.
Performance Metrics
Ad Set
Practicing Gratitude Teach-Out
A Teach-Out is a free, month-long online learning event allowing learners to hear from diverse experts as they address important topics in society.
Designed ad sets for targeted audiences on Reddit, Google AdWords, LinkedIn, Facebook, Instagram, and Twitter. Iteratively optimized our campaigns to yield higher conversions based on user engagement metrics.
Performance Metrics
Ad Set
Django for Everybody Specialization
Designed ad sets for targeted audiences on Reddit, Google AdWords, LinkedIn, Facebook, and Instagram. Iteratively optimized our campaigns to yield higher conversions based on user engagement metrics.
Performance Metrics
Ad Set
Graphics
Press Kits
